Dealer Principal - Perth, WA

An exciting opportunity exists for an experienced Dealer Principal or senior dealership leader to take the helm of a long-standing, high-performing caravan dealership in Perth.
This is a leadership role within a privately owned business that has built a strong reputation in the market, supported by established operations, solid demand, and a capable team across sales and service functions.

About the Role
You will be responsible for leading a team of 18 staff across two sites (sales and service), driving commercial performance while maintaining a strong, customer-focused culture.
This is a hands-on leadership position requiring oversight of all dealership operations, including sales, service, and aftersales, with regular interaction with head office and senior leadership.

Key Responsibilities

• Lead, coach and develop a team across sales and service functions
• Drive dealership sales performance, profitability and growth
• Oversee day-to-day operations across the dealership
• Manage performance, engagement and staff development
• Ensure a high level of customer experience and aftersales delivery
• Collaborate closely with head office and senior stakeholders

About You

• Experienced Dealer Principal, Sales Manager or senior dealership leader
• Background in automotive, RV, caravan or dealership environments
• Proven track record in sales leadership and team management
• Commercially astute with strong operational capability
• Engaging, approachable leader with the ability to mentor and develop teams
• Strong focus on customer experience and business performance

The Opportunity

• Established Perth dealership with strong market presence
• Two-site operation (sales & service) with experienced team in place
• Supportive head office structure and leadership alignment
• Attractive remuneration package with OTE circa $300K