About Us

P&S Logistics Pty Ltd is an established and growing vehicle transport and logistics company operating across Australia, delivering reliable transport solutions to automotive dealers, fleet clients, and private customers. As part of our expansion strategy, we are seeking a qualified and experienced Marketing Specialist to plan, develop, and implement strategic marketing initiatives that support sustainable business growth, brand positioning, and customer acquisition.

This is a specialist marketing role and is critical to the ongoing development of our digital presence and lead-generation strategy.

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The Role

The Marketing Specialist will be responsible for planning, developing, implementing, and analysing marketing and advertising strategies that support the organisation’s business objectives. The role requires strong professional marketing expertise, analytical capability, and strategic thinking aligned with industry standards, with minimum 2 years of experience.

This role is a full-time, ongoing role based at our 10 Thomas Street Yarraville VIC. 

Salary: $85000 Plus super.

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Key Responsibilities

• Plan, develop, and implement marketing and advertising strategies, policies, and campaigns to support business growth objectives

• Advise senior management on marketing strategies to reach target markets, build brand awareness, and promote vehicle transport services

• Manage and optimise Google Ads campaigns (Search, Display, Performance Max)

• Develop and execute SEO strategies, including on-page, off-page, and local SEO, to improve organic search rankings

• Plan and manage paid and organic campaigns across Facebook, Instagram, TikTok, LinkedIn, and YouTube

• Create, manage, and optimise social media advertising and content strategies across all major platforms

• Coordinate production of marketing materials including ad copy, digital creatives, videos, landing pages, and website content, ensuring delivery within budget and timelines

• Analyse and interpret consumer data, campaign performance, and conversion metrics using tools such as Google Analytics, Google Search Console, Meta Business Suite, and TikTok Ads Manager

• Research and forecast consumer behaviour, market trends, and demand within the vehicle transport and automotive sector

• Conduct and commission market research to identify demand, market opportunities, and competitive positioning for existing and new services

• Monitor and report on campaign performance, cost-per-lead, ROI, and marketing insights

• Provide advice on the marketing mix, including branding, advertising channels, promotions, pricing visibility, and distribution strategies

• Liaise with internal stakeholders to ensure marketing initiatives align with overall business objectives and brand positioning

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Requirements

• Bachelor’s degree or higher qualification in Marketing, Business, Communications, or a related field

• Minimum 2 years of relevant post-qualification experience as a Marketing Specialist or Digital Marketing professional

• Proven experience managing campaigns across Google Ads, Facebook, Instagram, TikTok, LinkedIn, and YouTube

• Strong understanding of SEO, digital lead generation, and performance marketing

• Experience using analytics and reporting tools to support data-driven decision-making

• Excellent written and verbal communication skills

• Experience in vehicle transport, automotive, logistics, or service-based industries is highly regarded

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Employment Conditions

• Full-time position (minimum 38 hours per week)

• Ongoing role with genuine business need

• Salary market-aligned and commensurate with skills and experience

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How to Apply

Please submit your CV along with a brief cover letter outlining your relevant marketing experience and suitability for this role.