Who is Plenti?
Plenti is a fintech lender, providing faster, fairer loans by leveraging its smart technology. Plenti is a dynamic and innovative business that is growing strongly. By continuing to deliver better customer experiences, Plenti is taking market share from incumbent players in the personal lending, renewable energy, and automotive finance markets.
We are a fast moving and ambitious business that seeks to recruit smart and capable people, who can take ownership of their role to help the business thrive. With over 250 people based in Australia, Plenti is of a size where everyone can make a difference in their role and help us realise our very big ambitions as a team, as we go about building Australia’s best lender.
Plenti is a founder led business that launched in 2014, listed on the ASX since 2020 with annual revenue of over $250 million and a loan portfolio of over $2.5 billion.
About the role:
The Digital Automotive Lead is responsible for driving growth, performance, and profitability across Plenti’s OEM automotive partnerships and Direct Auto acquisition channels.
This role plays a critical part in managing and optimising key OEM relationships while scaling direct digital acquisition. You will lead campaign execution during OEM incentive periods, refine pricing strategies, and identify opportunities to grow volumes through deeper integration and operational optimisation.
In parallel, you will own the end-to-end performance of the Direct Auto channel, working cross-functionally with Growth, Existing Customer, and Funnel Optimisation teams to improve acquisition, conversion, and customer experience.
Key responsibilities:
Own Direct Automotive & OEM Channel Performance: Lead end-to-end growth, performance, and profitability across OEM partnerships and Direct Auto channels, including applications, approvals, settlements, and contribution margins.
Strategic Partnerships: Manage key Automotive relationships, including pricing, margin performance, and campaign execution. Identify growth opportunities through deeper integration, dealer engagement, and improved customer experience, and lead onboarding of new OEM partners.
Drive Digital Acquisition & Growth: Own Direct Auto acquisition strategy across new and existing customers. Partner with Growth teams to scale across paid, affiliate, and organic channels, and develop targeted marketing strategies to increase volume and improve efficiency.
Optimise Funnel & Conversion Performance: Lead end-to-end funnel optimisation across Plenti’s direct to consumer car loan applications. Design and execute A/B testing across pricing, UX, messaging, and design. Improve form structure, mobile experience, and application flows to reduce friction and increase conversion rates while maintaining compliance.
Enhance Customer Engagement & Experience: Optimise customer communications across email and SMS channels to drive completion rates. Work closely with OEM partners and internal teams to continuously improve the end-to-end customer journey.
Leverage Data & Insights: Monitor and analyse funnel performance (daily, weekly, monthly) to identify trends, anomalies, and optimisation opportunities. Develop segment-specific pricing and targeting strategies that balance growth with risk-adjusted returns.
Lead Product & Platform Improvements: Identify opportunities for new features and enhancements to improve conversion and customer experience. Define business and functional requirements and collaborate with Technology teams to deliver scalable solutions.
Support Partnerships & Cross-Functional Delivery: Support the development and implementation of new OEM and strategic partnerships alongside the Chief Commercial Officer. Work cross-functionally with Product, Risk, Operations, Technology, Growth, and Customer teams to deliver integrated outcomes.
Unlock Customer Value: Partner with the Existing Customer team to drive cross-sell opportunities and maximise value from the current customer base.
About you:
You are a commercially driven and data-led growth professional with experience managing high-value partnerships and delivering performance across digital channels. You bring a strong understanding of acquisition, funnel optimisation, and customer experience, with the ability to translate insights into measurable outcomes.
You’re both strategic and hands-on, confident working cross-functionally and influencing stakeholders to drive growth, improve conversion, and maximise customer value.
Key Qualifications:
Bachelor’s degree in Marketing, Business, or a related field
5+ years’ experience in growth, acquisition, partnerships, product, or channel management roles
Proven ability to drive customer and/or volume growth across B2C digital channels
Experience in digital, marketplace, financial services or Fintech environments
Strong commercial acumen, with experience managing pricing, margins, and performance metrics
Strong stakeholder management skills, with the ability to influence across cross-functional teams
Analytical mindset, with experience in funnel optimisation, experimentation, and translating data into insights
Working knowledge of SQL, data visualisation, and multi-channel (email/SMS) optimisation
Comfortable operating in a fast-paced, dynamic environment
What's life like at Plenti?
Working at Plenti means joining a team that is high-performing, diverse, customer-focused and collaborative. It’s a place where everyone can “make it happen” and share in the results and success. If being in a dynamic industry as part of a market-leading fintech sounds like you, then join to help us reshape Australia’s financial eco-system for the good.
In return, you will enjoy a culture of innovation and entrepreneurship to take your career further. We offer flexible working and volunteer and study leave to develop your skills. We also have monthly social events, office snacks, company Townhalls and D&I initiatives and events to help you connect with your colleagues.
Plenti is committed to a diverse and inclusive workforce.
We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people and people with disabilities. When you apply, let us know of any reasonable adjustments you may need during the interview process so we can accommodate you.
